Modern Standard Group

A structural arbitrage opportunity.

Three forces converging on an overlooked $7.2 billion asset class — beginning with our first beachhead in the coin laundry sector.

22M+

Demographic Tailwinds

Florida residents, the fastest-growing state in the United States.

Approximately 1.8 million new residents between 2020 and 2024. Renter concentration of 45–65% in target metropolitan submarkets supports inelastic demand for in-unit-laundry-poor working households.

$7.2B

Extreme Fragmentation

U.S. coin laundry market, 85% operated by independent owners.

More than 6,000 laundromats operate in Florida alone. Approximately 70% of current operators are over 55 years old with no documented succession plan — a generational ownership transfer underway.

9–10x

Operating Leverage

EBITDA at exit, with disciplined acquisition at 3–4x SDE multiples.

Consolidation, capital injection into modern equipment, and operational professionalization unlock institutional portfolio valuations that single-owner operators cannot capture on their own.

Jacksonville MSA — the operational beachhead.

The Florida market with the widest margin of safety for proof-of-concept before regional expansion.

Phase 1 footprint — Duval, Clay, Nassau, St. Johns

Modern Standard Group is acquiring up to ten laundromats across the Jacksonville MSA over the next eighteen months — building the region's first institutionally-operated laundromat platform.

Phase 1 concentrates ten strategic acquisitions across Duval, Clay, Nassau, and St. Johns counties under a documented underwriting thesis, ten-point diligence checklist, and explicit deal-killer rules. The operational discipline, capital structure, and modernization playbook applied here are the template for subsequent regional and vertical expansion.

Geography Duval, Clay, Nassau, St. Johns counties
Phase 1 Target Up to 10 operating units
Timeline 18 months from mandate
Entry Discipline 3.0× – 4.0× SDE on clean operations
Capital Structure SBA-backed, no financing contingency
Close Window 60 – 90 days from executed Letter of Intent

A disciplined approach to every acquisition.

Operator-led discipline, transparent process, brand preservation — the same standard for every business we underwrite, from the first letter of intent through close and beyond.

Disciplined process

A documented underwriting thesis, a ten-point diligence checklist, thirty-six-month water-bill reconciliation, and a three-visit on-site protocol. Five explicit deal-killer rules that we honor consistently. The same standards institutional buyers apply, not scaled-down versions.

Speed and certainty

SBA-backed capital with no financing contingency. A sixty- to ninety-day close window from executed letter of intent. Direct principal — no buy-side representation conflict and no broker chain delays. When we say we will close, we close.

Brand preservation

We acquire established local operators and modernize the operations beneath them — we do not consolidate by erasure. The customer relationships built over years are the foundation we modernize from, not replace. Legacy operators retain visible recognition where appropriate.

Confidentiality and respect

Standard non-disclosure same-day for serious conversations. Owners can engage at their own pace — full sale, partnership structure, or long-horizon dialogue. No pressure on first contact, and complete discretion throughout.

A five-year path to a fifty-unit institutional platform.

Fifty operating units represent less than one percent of the Florida coin laundry market — meaningful concentration without exhausting the addressable opportunity.

Year	Stores Operating	Gross Revenue	EBITDA	EBITDA Margin
Year 1	10	$2.0M	$753K	38.0%
Year 2	20	$5.9M	$2.6M	43.5%
Year 3	30	$11.3M	$5.3M	47.3%
Year 4	40	$15.5M	$7.6M	49.0%
Year 5	50	$20.3M	$10.2M	50.0%

Projections derived from internal model; subject to assumptions detailed in confidential offering materials.

Operator-led, institutionally structured.

Fabian Ortega

Founder, Modern Standard Group

Fabian Ortega is the founder of Modern Standard Group. He brings more than twenty years of multi-location operator experience across physical-asset businesses with unit economics in the United States and Latin America. His prior platforms include AngloAutomotriz / ABP Group in Ecuador, where he led standardized service delivery across more than one hundred locations as Vice President of Development, and Nuovo Properties in Miami, where he founded and scaled one of the first professionally-managed multi-city short-term rental platforms in the United States. Miami-based since 2015, he is a graduate of the University of Miami (Marketing and Finance, Magna Cum Laude) and of Disney Institute's "Approach to Quality Service" executive program.

Vice President of Development, AngloAutomotriz / ABP Group Multi-brand automotive distribution across more than 100 service locations nationally. Mercedes-Benz, General Motors, Chevrolet, Peugeot, Subaru, and Isuzu Trucks. Ecuador, 2004 – 2017.
Founder & Chief Growth Officer, Nuovo Properties Multi-city short-term rental platform across nine U.S. cities; proprietary pricing-optimization software and integrated revenue management. Miami, 2015 – 2022.
Disney Institute — "Disney's Approach to Quality Service" Executive program in standardized customer experience across distributed physical operations.
Bachelor of Business Administration, University of Miami Double Major in Finance and Marketing; Magna Cum Laude.

Capital Partner

Modern Standard Group is acquiring up to ten laundromats in the Jacksonville MSA over the next eighteen months, with capital from Legacy Developments — the development group behind Il Villaggio, City Gates, and a 2,000-unit residential project currently in development in the metropolitan area.

The modern standard for overlooked industries.